See your market the way we see it.
We pull the public data for your service area — competitor by competitor — and show you what we see. Free, and yours to keep whether you hire us or not.
Request received.
Check your email for the booking link. Your Market Audit lands within two business days.
Not a slide deck. It reads like a conversation: here’s what we see, here’s what it’s costing you, here’s what a different outcome looks like.
What we look at.
1. GBP scorecard
Completeness, photo recency, post frequency, category accuracy, Q&A gaps. The single most-neglected acquisition asset in most HVAC markets.
2. Review position
Your count, velocity, rating, and response rate versus the top five contractors in your city. Not "you have 34 reviews" — the specific gap to overtake the leader in 12 months at 5/month.
3. Map Pack ownership
Who owns positions 1–3 for 5–10 primary service keywords in your area, and where you sit. Named competitors, not vague scores.
4. LSA presence
Who's running Google Guaranteed in your market, estimated cost per lead, and whether the Google Screened badge is doing work for them.
5. Website speed check
Your site vs. the top three competitors on mobile performance — the deciding factor when a homeowner is standing in front of a broken furnace with a phone in their hand.
6. The single biggest opportunity
One specific move — the one that would move the most revenue in your market with the least friction — stated in contractor language, not marketer language.
How the delivery works.
- You request the audit above — business name, city, and how to reach you.
- We build it from public data — GBP, Google Maps, LSA impressions, DataForSEO. Takes ~24–48 hours to produce.
- We send a personalized Gap Report page — one unguessable URL, current-state gap vs. named competitors, a clearly-labeled cost-of-inaction range from observable inputs, and what a working system would change.
- We schedule a 20-minute walkthrough if you'd like one. That call is the sales conversation — no separate pitch, no slide follow-up.
- You keep it. Whether you hire us or not, the findings are yours. Take them to another agency, use them to fix your own site, or file them.
Named-competitor findings stay factual and non-disparaging by design. We compare what's publicly observable (Map Pack position, review count, LSA presence) — never anything we can't back with a screenshot.
Good vs. mediocre.
Because "custom market audit" is a term every agency uses. What actually shows up matters.
Bad
Generic scores. No local context. Could have been written for any market.
Good
Names your specific competitors. Cites their actual review count and velocity. Identifies exact keyword gaps. States the cost of the gap in dollars.
Great
All of the above, plus the specific change in your market that would unlock the most growth — in contractor language, not marketer language.